There is no substitute for real value creation

“Many leaders set unrealistic growth targets.” – McKinsey Quarterly

If investors and managers have learned anything from the turbulence both in markets and in the real economy in recent years, it’s that there is no substitute for real value creation.

On Valentine’s Day it seems appropriate to reflect on the ‘love’ you build in your brand. After all, this forms the foundation of a long-term customer-to-brand relationship, which can often lead to business growth over time. And, when all is said and done, this is where the real value add is.

Having amazing customer experience is a key driver of consumer trust. This is proven to be the foundation of long-term customer relationships and can often lead to business growth over time.

Love for a brand

According to The Drum, 39.5% of consumers define brand loyalty as having love for a brand.

Loyal customers often become a brand’s biggest advocates, who will organically share about your company to their friends and network. A great way to build connection with your audience is to associate your brand messaging with fond memories – rekindling ‘a past love’ through nostalgia can help to drive love towards your brand.

Creating a positive working environment and ultimately, a company that people love to work for, will encourage employees to actively promote your brand. This naturally boosts your overall brand perception.

The creativity found in brand building is proven to play a key role in demonstrably building stronger companies, economies, and societies. The return on investment is realised through increased sales, engaged teams, improved understanding of intent, succession planning, business value at time of exit and much more…

Valentine’s Day secrets

These are just five (obvious) secrets for driving brand ‘love’ that you can replicate for your business.

1. Customer experience – to allow for overlapping customer touch points across offline and online channels.

2. Trend engagement – listening to the conversations that are happening around you ensures you have a better understanding of how audience are reacting to emerging trends.

3. Nostalgia marketing – By rekindling ‘a past love’ through nostalgia marketing, you’ll also drive love towards your brand.

4. Corporate social responsibility – By leading with a purpose audiences will know how aligned your brand is with what they care about.

5. Employee advocacy – A company that people love to work for, will encourage employees to actively boosts the brand’s overall perception in the marketplace.

 

There is no substitute for real value creation.

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