The IDM Postgraduate Diploma in Digital Marketing (PG Dip DigM)

Mark was invited to create and deliver module 5 of “The IDM Postgraduate Diploma in Digital Marketing (PG Dip DigM)”.

He wrote the course presentation for a one-day session at the IDM (Institute of Digital Marketing). It was focused on ‘how digital channels can add value to brands’. The course itself gives senior marketers a thorough grasp of the strategic applications of digital marketing and is designed for those responsible for determining marketing strategy and the introduction of digital tools and practices. It also closely aligns digital marketing strategy with business objectives and how to achieve the optimum return on your organisation’s investment in digital marketing activities. Understanding how to create a powerful brand online is obviously an important part of this.


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