Design Emotion

We’re working on an interesting product design brief at the moment. What makes a good product? How it looks; visual attraction (style and colour), visual communication (simplicity and semantics) How it works; function (mechanical and physical), interface (electronic and graphic) How it feels; materials (texture and selection), manufacture (quality and method) How much it costs; value ...

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What is a brand?

A brand is the most misunderstood and broadly defined concept in modern marketing Perhaps that is because brands are highly sophisticated and require rigorous strategies to increase their value. Obviously key to a brand’s value is the development of loyal customers that come back again and again. For that reason, ...

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