Fronesys gives rise to a new brand

Fronesys gives rise to a new brand

Our long-term client Fronesys gives rise to a new brand called North Star Collective. Fronesys is a global partnership of associates established to help cities and companies deliver integrated thinking. (We helped develop their website). Their way of working is defined by four values; Think holistically Build capital Value relationships ...

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About Me

About Me

About Me: I make branding simple to understand and execute. I can help you turn your brand into a real business asset. My name is Mark Wing and I am the founder of Interrelated, an umbrella brand for the creation of brands and managing brand experiences. When I first started ...

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Right people. Right business.

Right people. Right business.

We’re the right people for this one. We were recently awarded a new project for a recruitment company in the contact centre operations sector. Our task is to help define their vision, positioning, brand architecture, refresh their visual identity and key messaging and then drive the development of a new ...

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Be authentic. Be engaged.

Be authentic. Be engaged.

Be authentic. Be engaged. Companies need to recognise the importance of both listening to, talking within and most importantly engaging with social media channels to ensure their brand reputation is maintained. This is primarily because the technologies that drive stories today are quite unlike the PR machines that published articles in the past. ...

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What are the benefits of branding?

What are the benefits of branding?

What are the benefits of branding? Why is brand important? Simple; The brand is a business asset, which like all business assets needs to be properly managed and looked after. The asset value of brands is widely recognised, because they are proven to generate high quality earnings that directly affect ...

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What is a brand?

What is a brand?

A brand is the most misunderstood and broadly defined concept in modern marketing Perhaps that is because brands are highly sophisticated and require rigorous strategies to increase their value. Obviously key to a brand’s value is the development of loyal customers that come back again and again. For that reason, ...

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