Strength in Image & Culture
This week IDE Systems showed off its new brand identity (designed by Interrelated). They did so at The Showman’s Show 2018, held at the Newbury show ground in Berkshire. Their own website announcement can be found on this blog. And includes an animation short we created to help promote the ...
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Mark was invited to address Leadership students in Mongolia University, via Skype, about the more ethical side of good leadership and effective brand management. He used this set of slides to help guide the conversation. He started by introducing himself, his family, where he comes from and what he is ...
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We’re the right people for this one. We were recently awarded a new project for a recruitment company in the contact centre operations sector. Our task is to help define their vision, positioning, brand architecture, refresh their visual identity and key messaging and then drive the development of a new ...
Keep ReadingCompanies need to recognise the importance of both listening to, talking within and most importantly engaging with social media channels to ensure their brand reputation is maintained. This is primarily because the technologies that drive stories today are quite unlike the PR machines that published articles in the past. Today’s stories have no ...
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The British Red Cross recently asked Interrelated to share some thoughts on how it could strengthen its brand visual identity.
Keep ReadingWhy is brand important? Simple. The brand is a business assets, which like all business assets needs to be properly managed and looked after. The asset value of brands is widely recognised because they are proven to generate high quality earnings that directly affect the overall performance of the business ...
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We have been working with Nexant, to create Nexant Thinking. The company is a global energy and consulting business based in San Francisco.
Keep ReadingA brand is the most misunderstood and broadly defined concept in modern marketing Perhaps that is because brands are highly sophisticated and require rigorous strategies to increase their value. Obviously key to a brand’s value is the development of loyal customers that come back again and again. For that reason, ...
Keep ReadingBecoming a company that inspires and guides consistent behaviour and performance. Do you find yourself continuously fire-fighting as your competitors make a move you were not expecting? Do you have sleepless nights when your customers appear to have changed their purchasing habits from last year? What do you think is ...
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