Strength in Image & Culture
On Valentine’s Day it seems appropriate to reflect on the ‘love’ you build in your brand. After all, this forms the foundation of long-term customer relationship, which often leads to value creation and business growth over time.
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Our long-term client Fronesys gives rise to a new brand called North Star Collective. Fronesys is a global partnership of associates established to help cities and companies deliver integrated thinking. (We helped develop their website). Their way of working is defined by four values; Think holistically Build capital Value relationships ...
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This week IDE Systems showed off its new brand identity (designed by Interrelated). They did so at The Showman’s Show 2018, held at the Newbury show ground in Berkshire. Their own website announcement can be found on this blog. And includes an animation short we created to help promote the ...
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Mark was invited to address Leadership students in Mongolia University, via Skype, about the more ethical side of good leadership and effective brand management. He used this set of slides to help guide the conversation. He started by introducing himself, his family, where he comes from and what he is ...
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About Me: I make branding simple to understand and execute. I can help you turn your brand into a real business asset. My name is Mark Wing and I am the founder of Interrelated, an umbrella brand for the creation of brands and managing brand experiences. When I first started ...
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We’re the right people for this one. We were recently awarded a new project for a recruitment company in the contact centre operations sector. Our task is to help define their vision, positioning, brand architecture, refresh their visual identity and key messaging and then drive the development of a new ...
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Be authentic. Be engaged. Companies need to recognise the importance of both listening to, talking within and most importantly engaging with social media channels to ensure their brand reputation is maintained. This is primarily because the technologies that drive stories today are quite unlike the PR machines that published articles in the past. ...
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The British Red Cross recently asked Interrelated to share some thoughts on how it could strengthen its brand visual identity.
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What are the benefits of branding? Why is brand important? Simple; The brand is a business asset, which like all business assets needs to be properly managed and looked after. The asset value of brands is widely recognised, because they are proven to generate high quality earnings that directly affect ...
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We have been working with Nexant, to create Nexant Thinking. The company is a global energy and consulting business based in San Francisco.
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