Quidnunc, an inquisitive nature

Question yourself, question assumptions about yourself, your reality, your definition of success and happiness.

At the turn of the century (I love that expression), our founder (Mark) used to work as a digital brand strategist for a company called Quidnunc. That company doesn’t exist any more, becoming an inevitable victim of the tech crash, post the dot com boom. But what does the word ‘Quidnunc’ mean?

I always understood it is a Latin word meaning “what next”. However, I also understand that the meaning of this single word is much broader than this. Hinting at curiosity and an investigative nature.

An important question this word bodes: “Is a quidnunc merely a curious person, or are they purely a gossip monger? What really is the difference between curiosity and gossip anyway?”

There are those with an inquisitive nature who would suggest curiosity leads to a career in the sciences while a good gossip is a fast ticket to a reality TV show. But channeling of your inner quidnunc may well be the approach to keep a fresh perspective on life and keep it interesting.

If you find yourself at a point where you’re curious about nothing, you may have just attained the detached spirituality of a monk. Until that happens, stay curious. Question yourself, question assumptions about yourself, your reality, your definition of success and happiness.

If you are harking back to the cautionary tale of feline misfortune (resulting from said cat’s curious nature) do remember that Shakespeare originally penned it as “care killed a cat” . In that context, he meant care as in worrying about something and not being curious, so rest assured, curiosity can be safely absolved of any homicidal attributes.

Perhaps all this is “Much Ado About Nothing”. A phrase which itself is always a great reminder to keep in mind whenever you feel yourself getting worried, curious…or even in the mood for some gossip !

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