The Accidental Salesman

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In 2003 Richard White founded ‘The Accidental Salesman’ as a business development club… Today his company supports the sales growth of clients ranging from small business to blue chip organisations.

Richard asked us to help define his company’s brand promise, which we did following qualitative discussions with his team and several of their customers. We then captured this in the statement “Anyone can sell” and developed a distinctive and very personal visual identity, complete with a rich array of iconography designed to support their marketing communications and to help stamp a unique personality onto their training material.

Creative, Strategy

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