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Stellarise is a start up in the IT consulting space asked us to help position them as a unique offering. They were looking for a compelling brand story, name and sense of identity. After an initial consultation phase we ran a series of workshops with the primary stakeholders to help define the business proposition and create a model to help communicate the various product offerings. This work formed the basis of a creative brief. We then came up with the name “Stellarise”, the strapline “Leading lights in IT innovation”, the visual identity and subsequent communication items including the website. The management team is now forging ahead with a renewed sense of purpose and vision. The team is growing and, despite the recession, the company is beginning to attract the sort of clients it was looking for.

Creative, Start Up Businesses, Strategy

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