North Star Collective

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North Star Collective represents like minded individuals collaborating for survival against climate change, biodiversity, inequality and pollution. Theirs is genuinely a big idea and represents one of the latest initiatives to come from our client Fronesys.

We were asked to develop an identity for the collective. Something that could initially be applied to the website. Our chosen route, selected from a range of options, provides a simple campaign-able mark. And this can be used as the corporate identity for the collective. In time, this will provide a focus for all their efforts moving forward. Since launch we have changed the name to North Star Transition to reflect the work they do across the globe, facilitating tipping change to some of the world’s biggest problems.

The mark presents the name alongside a graphic star and this is used across all  communications.

Creative

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