New Dawn

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New Dawn is a charity established by Penny On, that sets out to help both ‘disadvantaged’ youth in the UK and refugees in the Sahara desert to break out of their aid dependencies.

By making use of permaculture technology, New Dawn aims to create an eco-school in the Western Sahara, teaching the UK youth to train refugees (who in turn will teach their peers) how to create food forests that will bring sustainability to food production in the desert.

Interrelated helped New Dawn create its brand story, a distinctive visual identity and to launch the charity at an event in the Houses of Parliament.

Martin Dewhurst, who founded New Dawn, said of our work: “If you have the opportunity to work Interrelated, you’ll be inspired from 3 interrelated aspects of a brand creation … brand culture, brand strategy and brand execution. Hat’s off to you all and as they say in the Sahara …Shukran.”

Creative, Not For Profit, Start Up Businesses, Strategy

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