IDE Systems

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IDE Systems represents a great example of how Interrelated helps deliver ‘Strength in Image and Culture’. To help stand out, every businesses should look and sound different. Branding does this job successfully if it is be based on truth. Strong, distinct and authentic, it should tell a clear story to help build a unique presence in your marketplace. In developing IDE’s new brand, we conducted a thorough review of the business. We then helped the company shape its future as a key player in temporary power distribution. Our strategic work explored everything from vision and values to delivering culture change and an MBO, inspired by a new ‘big idea’; ‘Pushing distribution centre stage’. This message drives everything IDE now does. We created a compelling new visual identity, brand launch videos, website, along with product sales literature and event communications. And we continue to work closely with the in-house marketing team, with all our work stored for download from the online Brand Toolkit produced alongside. Recently we have helped IDE deliver a variety of brand architecture projects. Including the recent launch of Erica (naming and visual identity) and One>Zero (an employee communication message).

Creative, Strategy

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