Digital Analytics Maturity

The world isn’t changing. In digital terms it’s already changed irreversibly. The internet of things, the cloud, machine learning, mobile communications, data measurement and advanced analytics. They’re already transforming how we all get our information, our news, how we shop, how we bank, how we’re entertained – and with the imminent arrival of driverless cars, how we get about.

If knowledge is power, the vast amount of information available to anyone with an internet connection, has given customers the genuine power of choice. Brands are no longer the sole source of knowledge and advice for patients. Where they once dictated terms to their customers, thanks to digital, contemporary brands wishing to be successful in this new digital era are now dialogues not dictators.

We’ve recently been involved in helping a global Pharmaceutical Business going through a digital transformation process. Our contribution to the change they are experiencing has been to help in their quest to improve internal capabilities for the task, by growing the digital analytics maturity of key personnel. Our work was to define their communication strategy, implementation plan and produce key messages/content/copy required for the launch of this initiative across the whole organisation.

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