What are the benefits of branding?

Why is brand important? Simple. The brand is a business assets, which like all business assets needs to be properly managed and looked after. The asset value of brands is widely recognised because they are proven to generate high quality earnings that directly affect the overall performance of the business ...

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A portfolio of brands

A portfolio of brands

The trick is to establish clear roles, relationships and boundaries for the brands Some businesses add to a portfolio of brands on a regular basis. They may even choose to do so while their governing brand remains hidden from view. There are many reasons why a company decides to develop ...

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What is a brand?

A brand is the most misunderstood and broadly defined concept in modern marketing Perhaps that is because brands are highly sophisticated and require rigorous strategies to increase their value. Obviously key to a brand’s value is the development of loyal customers that come back again and again. For that reason, ...

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Inside out branding

We understand brand is about the whole business & that successful change only comes by looking holistically. Building a strong and compelling brand requires much more from the company than a mere marketing exercise. Instead it requires the whole business to be authentic, true to itself. If a brand is ...

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Brand as an agent of change

Becoming a company that inspires and guides consistent behaviour and performance. Do you find yourself continuously fire-fighting as your competitors make a move you were not expecting? Do you have sleepless nights when your customers appear to have changed their purchasing habits from last year? What do you think is ...

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