Be authentic. Be engaged.

Be authentic. Be engaged.

Be authentic. Be engaged. Companies need to recognise the importance of both listening to, talking within and most importantly engaging with social media channels to ensure their brand reputation is maintained. This is primarily because the technologies that drive stories today are quite unlike the PR machines that published articles in the past. ...

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What are the benefits of branding?

What are the benefits of branding?

What are the benefits of branding? Why is brand important? Simple; The brand is a business asset, which like all business assets needs to be properly managed and looked after. The asset value of brands is widely recognised, because they are proven to generate high quality earnings that directly affect ...

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A portfolio of brands

A portfolio of brands

The trick is to establish clear roles, relationships and boundaries for the brands Some businesses add to a portfolio of brands on a regular basis. They may even choose to do so while their governing brand remains hidden from view. There are many reasons why a company decides to develop ...

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What is a brand?

What is a brand?

A brand is the most misunderstood and broadly defined concept in modern marketing Perhaps that is because brands are highly sophisticated and require rigorous strategies to increase their value. Obviously key to a brand’s value is the development of loyal customers that come back again and again. For that reason, ...

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Inside out branding

Inside out branding

We understand brand is about the whole business & that successful change only comes by looking holistically. Building a strong and compelling brand requires much more from the company than a mere marketing exercise. Instead it requires the whole business to be authentic, true to itself. If a brand is ...

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Brand as an agent of change

Brand as an agent of change

Are you familiar with Brand as an agent of change? Are you continuously fire-fighting? Do you have sleepless nights when customers change purchasing habits? What do you think is happening to the economy? Is recovery underway or is it possible that we are still in decline? How can your brand help ...

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