Strength in Image & Culture
On Valentine’s Day it seems appropriate to reflect on the ‘love’ you build in your brand. After all, this forms the foundation of long-term customer relationship, which often leads to value creation and business growth over time.
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Where do you stand on the “Stop Hate for Profit” campaign? In June we started a discussion on this topic in our Facebook Community, The Brand Network. * Organisers of a Facebook Inc advertising boycott campaign that has drawn support from a rapidly expanding list of major companies are now ...
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B2B organisations need to create an experience that not only gets the attention of the decision-makers – but also moves the potential purchasers through the entire buying journey to the sale. At Interrelated we help our clients create, manage and deliver strength in brand image and culture. The digital environment is an increasingly important one to manage correctly, especially since the customer journey often starts on-line.
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Is a "quidnunc" a person with an inquisitive nature, or are they purely a gossip monger? What really is the difference between curiosity and gossip anyway? Here we invite you to question yourself, question assumptions about yourself, your reality, your definition of success and happiness.
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The world isn’t changing. In digital terms it’s already changed irreversibly. The internet of things, the cloud, machine learning, mobile communications, data measurement and advanced analytics. They’re already transforming how we all get our information, our news, how we shop, how we bank, how we’re entertained – and with the ...
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What is Place Branding? If we stop and think of our favourite place, be it a city street, a theme park or a district, a common thread exists – we feel a sense of ownership of it. This sense of ownership is established because the place creates an emotional reaction ...
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Last week Neil Humphrey [a.k.a The Brand Gladiator] and Mark Wing enjoyed an informal chat about creating an authentic Brand Experience, which Neil recorded for one of his Podcast releases… Here’s the link. Put the kettle on, sit back and enjoy. The discussion covers everything from Mark’s work on high ...
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Before you develop online messages you need a good understanding of your desired content goals and roles. These might be to increase sales, retain customers, build or re-position your brand, integrate other messages or to engage customers long term. At Interrelated we can help you develop your thinking regarding an ...
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About Me: I make branding simple to understand and execute. I can help you turn your brand into a real business asset. My name is Mark Wing and I am the founder of Interrelated, an umbrella brand for the creation of brands and managing brand experiences. When I first started ...
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This is a video of Mark’s Digital Henley talk at the September (2015) event, titled “Technology and the Human Brain” – Looking at how to ensure that you’re acting responsibly when choosing technology to deliver brand experience. Some of the topics covered include many aspects of brand communication, both online ...
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