Stop Hate

Stop Hate

Where do you stand on the “Stop Hate for Profit” campaign? In June we started a discussion on this topic in our Facebook Community, The Brand Network. * Organisers of a Facebook Inc advertising boycott campaign that has drawn support from a rapidly  expanding list of major companies are now ...

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Key Marketing Trends for 2020

Key Marketing Trends for 2020

B2B organisations need to create an experience that not only gets the attention of the decision-makers – but also moves the potential purchasers through the entire buying journey to the sale. At Interrelated we help our clients create, manage and deliver strength in brand image and culture. The digital environment is an increasingly important one to manage correctly, especially since the customer journey often starts on-line.

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Digital Analytics Maturity

Digital Analytics Maturity

The world isn’t changing. In digital terms it’s already changed irreversibly. The internet of things, the cloud, machine learning, mobile communications, data measurement and advanced analytics. They’re already transforming how we all get our information, our news, how we shop, how we bank, how we’re entertained – and with the ...

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What is Place Branding?

What is Place Branding?

What is Place Branding? If we stop and think of our favourite place, be it a city street, a theme park or a district, a common thread exists – we feel a sense of ownership of it. This sense of ownership is established because the place creates an emotional reaction ...

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Content Goals and Roles

Content Goals and Roles

Before you develop online messages you need a good understanding of your desired content goals and roles. These might be to increase sales, retain customers, build or re-position your brand, integrate other messages or to engage customers long term. At Interrelated we can help you develop your thinking regarding an ...

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About Me

About Me

About Me: I make branding simple to understand and execute. I can help you turn your brand into a real business asset. My name is Mark Wing and I am the founder of Interrelated, an umbrella brand for the creation of brands and managing brand experiences. When I first started ...

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