Quidnunc, an inquisitive nature
Is a "quidnunc" a person with an inquisitive nature, or are they purely a gossip monger?
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minimizeNeil Humphrey, Brand Gladiator Podcast
Last week Neil Humphrey [a.k.a The Brand Gladiator] and Mark Wing enjoyed an informal chat about creating an authentic Brand Experience, which Neil recorded for one of his Podcast releases… Here’s the link. Put the kettle on, sit back and enjoy. The discussion covers everything from Mark’s work on high ...
Keep ReadingContent Goals and Roles
Before you develop online messages you need a good understanding of your desired content goals and roles. These might be to increase sales, retain customers, build or re-position your brand, integrate other messages or to engage customers long term. At Interrelated we can help you develop your thinking regarding an ...
Keep ReadingSeason’s Greetings
Season’s Greetings from all of us here at Interrelated
Keep ReadingDigital Henley talk – Technology & the human brain
This is a video of Mark’s Digital Henley talk at the September (2015) event, titled “Technology and the Human Brain” – Looking at how to ensure that you’re acting responsibly when choosing technology to deliver brand experience. Some of the topics covered include many aspects of brand communication, both online ...
Keep ReadingWhat the marketing department needs to focus on most
Is marketing mainly about putting lipstick on the pig? A recent survey into the points of view held by CEOs, on marketers, revealed that on the whole they do not trust the marketing department. The top four reasons given in were; 1) 77% of… Marketers talk about brand, brand values, ...
Keep ReadingWhere would you be without design?
While flicking through the newspaper on the train recently I couldn’t help but notice this double page ad sponsored by thecreativeindustries.co.uk At Interrelated we help our clients achieve strength through image and culture. One of our clients recently asked, what do we mean by ‘image’ in this context? To which our ...
Keep ReadingBe authentic. Be engaged.
Companies need to recognise the importance of both listening to, talking within and most importantly engaging with social media channels to ensure their brand reputation is maintained. This is primarily because the technologies that drive stories today are quite unlike the PR machines that published articles in the past. Today’s stories have no ...
Keep ReadingWhat are the benefits of branding?
Why is brand important? Simple. The brand is a business assets, which like all business assets needs to be properly managed and looked after. The asset value of brands is widely recognised because they are proven to generate high quality earnings that directly affect the overall performance of the business ...
Keep ReadingA portfolio of brands
The trick is to establish clear roles, relationships and boundaries for the brands Some businesses develop new brands on a regular basis. They may even choose to do so while their governing brand remains hidden from view. There are many reasons why a company decides to develop a brand. For ...
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