Strength in Image & Culture
B2B organisations need to create an experience that not only gets the attention of the decision-makers – but also moves the potential purchasers through the entire buying journey to the sale. At Interrelated we help our clients create, manage and deliver strength in brand image and culture. The digital environment is an increasingly important one to manage correctly, especially since the customer journey often starts on-line.
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Is a "quidnunc" a person with an inquisitive nature, or are they purely a gossip monger?
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The world isn’t changing. In digital terms it’s already changed irreversibly. The internet of things, the cloud, machine learning, mobile communications, data measurement and advanced analytics. They’re already transforming how we all get our information, our news, how we shop, how we bank, how we’re entertained – and with the ...
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Last week Neil Humphrey [a.k.a The Brand Gladiator] and Mark Wing enjoyed an informal chat about creating an authentic Brand Experience, which Neil recorded for one of his Podcast releases… Here’s the link. Put the kettle on, sit back and enjoy. The discussion covers everything from Mark’s work on high ...
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Before you develop online messages you need a good understanding of your desired content goals and roles. These might be to increase sales, retain customers, build or re-position your brand, integrate other messages or to engage customers long term. At Interrelated we can help you develop your thinking regarding an ...
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Season’s Greetings from all of us here at Interrelated
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This is a video of Mark’s Digital Henley talk at the September (2015) event, titled “Technology and the Human Brain” – Looking at how to ensure that you’re acting responsibly when choosing technology to deliver brand experience. Some of the topics covered include many aspects of brand communication, both online ...
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Is marketing mainly about putting lipstick on the pig? A recent survey into the points of view held by CEOs, on marketers, revealed that on the whole they do not trust the marketing department. The top four reasons given in were; 1) 77% of… Marketers talk about brand, brand values, ...
Keep ReadingWhile flicking through the newspaper on the train recently I couldn’t help but notice this double page ad sponsored by thecreativeindustries.co.uk At Interrelated we help our clients achieve strength through image and culture. One of our clients recently asked, what do we mean by ‘image’ in this context? To which our ...
Keep ReadingCompanies need to recognise the importance of both listening to, talking within and most importantly engaging with social media channels to ensure their brand reputation is maintained. This is primarily because the technologies that drive stories today are quite unlike the PR machines that published articles in the past. Today’s stories have no ...
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