Key Marketing Trends for 2020

B2B organisations need to create an experience that not only gets the attention of the decision-makers – but also moves the potential purchasers through the entire buying journey to the sale. At Interrelated we help our clients create, manage and deliver strength in brand image and culture. The digital environment is an increasingly important one to manage correctly, especially since the customer journey often starts on-line.

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Digital Analytics Maturity

Digital Analytics Maturity

The world isn’t changing. In digital terms it’s already changed irreversibly. The internet of things, the cloud, machine learning, mobile communications, data measurement and advanced analytics. They’re already transforming how we all get our information, our news, how we shop, how we bank, how we’re entertained – and with the ...

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Content Goals and Roles

Content Goals and Roles

Before you develop online messages you need a good understanding of your desired content goals and roles. These might be to increase sales, retain customers, build or re-position your brand, integrate other messages or to engage customers long term. At Interrelated we can help you develop your thinking regarding an ...

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Be authentic. Be engaged.

Companies need to recognise the importance of both listening to, talking within and most importantly engaging with social media channels to ensure their brand reputation is maintained. This is primarily because the technologies that drive stories today are quite unlike the PR machines that published articles in the past. Today’s stories have no ...

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