Introducing Erica

Introducing Erica

Introducing Erica; the new digital product/service brand from IDE Systems. Interrelated was asked to develop a name and brand identity for a software solution the company has developed to help 'push distribution centre stage'. Erica was selected from a strong line up of possible contenders, with the final decision finally being made in January 2020.

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The Day Has Come

The Day Has Come

Today - 14th January 2020 - marks the end of support for Windows 7 and Windows Server 2008. As part of our retained marketing relationship, we wrote the following email for one of our IT Service provider clients to send out this morning.

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Key Marketing Trends for 2020

B2B organisations need to create an experience that not only gets the attention of the decision-makers – but also moves the potential purchasers through the entire buying journey to the sale. At Interrelated we help our clients create, manage and deliver strength in brand image and culture. The digital environment is an increasingly important one to manage correctly, especially since the customer journey often starts on-line.

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Finding a new Secret Sauce

Finding a new Secret Sauce

We are engaged in finding a new Secret Sauce for a start-up management consulting business called Apella Advisors. This is an exciting new client for us. We were recommended to them by Fronesys. Our work will kick start with a workshop to help them shape their methodology (finding a new ...

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Summer party 2019

Summer party 2019

We organised, planned and managed the FX7 Solutions summer party 2019, just as we had previously in 2018. There was lots of dancing, food, games with fabulous prizes and great networking to be had. Oh, and we were very fortunate with the weather.

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