The ‘Transition’ of North Star ‘Collective’

The ‘Transition’ of North Star ‘Collective’

North Star Collective became North Star Transition in June 2020. We were careful to remain true to our original design, which was only released in April. The original name celebrated the collective work of the people and companies who had gathered to help make this initiative a reality. However, it was quickly felt the name needed to reflect the work being done - to transition our precious but fragile world from global shut down to a state of hope once more.

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Stop Hate

Stop Hate

Where do you stand on the “Stop Hate for Profit” campaign? In June we started a discussion on this topic in our Facebook Community, The Brand Network. * Organisers of a Facebook Inc advertising boycott campaign that has drawn support from a rapidly  expanding list of major companies are now ...

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Radnor Bridge video

Radnor Bridge video

The Radnor Bridge could provide much needed Active Travel connectivity between Ham and Twickenham. This video shows how it will increase enjoyment of the river and surrounding lands, while releasing pressure on roads. As a Pedestrian and Cycle bridge it fits in with the Council's strategy of encouraging healthy, sustainable means of transport. It will provide access to Strawberry Hill train station for residents of Ham, who currently have no train station nearby. The Radnor Bridge will also bring a number of schools and colleges within easy reach of people living on opposite sides of the river and has much to commend it architecturally.

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Thank you for all your work

Thank you for all your work

We recently received the following "thank you for all your work" email from Jyoti Banerjee (our client at Fronesys). In it he says; "Looking back on the work we have collaborated on in the past: visual imagery for Fronesys, the work we did on the future of corporate reporting, the shaping of the Smart Cities work we did for Milton Keynes and the ideas on purpose/reputation management for Apella have all benefited from the questing environment you encouraged us to have, and the wonderful skills your team brought to our creative challenges. With that sort of history, it is not surprising that we chose to ask you to help us with the North Star Collective work as well."

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Fronesys gives rise to a new brand

Fronesys gives rise to a new brand

Our long-term client Fronesys gives rise to a new brand called North Star Collective. Fronesys is a global partnership of associates established to help cities and companies deliver integrated thinking. (We helped develop their website). Their way of working is defined by four values; Think holistically Build capital Value relationships ...

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FX7 Solutions rebrand

FX7 Solutions rebrand

Our IT Support client FX7 Solutions has finally introduced a new brand identity. While we provide them with on-going marketing support and advice throughout the year, the new logo was designed by Bluebark. We are pleased with the work and think it is an effective evolutionary step for the business.

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Bowel Cancer clinical trial

Bowel Cancer clinical trial

A clinical researcher invited Mark to attend a focus group in London (at Bowel Cancer UK offices) on 26 February. The researchers wanted to discuss plans for a Bowel Cancer clinical trial. The trial is intended for people who have had a recurrence of cancer in the pelvis (following rectal ...

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Introducing Erica

Introducing Erica

Introducing Erica; the new digital product/service brand from IDE Systems. Interrelated was asked to develop a name and brand identity for a software solution the company has developed to help 'push distribution centre stage'. Erica was selected from a strong line up of possible contenders, with the final decision finally being made in January 2020.

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The Day Has Come

The Day Has Come

Today - 14th January 2020 - marks the end of support for Windows 7 and Windows Server 2008. As part of our retained marketing relationship, we wrote the following email for one of our IT Service provider clients to send out this morning.

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