Be authentic. Be engaged.
Companies need to recognise the importance of both listening to, talking within and most importantly engaging with social media channels to ensure their brand reputation is maintained.
This is primarily because the technologies that drive stories today are quite unlike the PR machines that published articles in the past. Today’s stories have no editors. Therefore the best way to defend your brand reputation is to be “a content creator not a content chaser”.
For a bit more on this subject, along with a video presentation that covers some of the subject more, please see this blog here.
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