Taher El Sherif retires after 16 years

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We were invited to the Millennium Hotel Mayfair for a farewell lunch – recognising the achievements of – Taher El Sherif, who in our opinion was a most wonderful man. His generous heart, collaborative nature and obvious love for all things Egyptian means he will be very missed from his role as Secretary-General, The Egyptian-British Chamber of Commerce.

Taher originally invited us to speak in Cairo, to a room full of retail and manufacturing businesses who were looking to export their operations to the UK. Obviously our topic of discussion was centered around the importance of getting your brand story right. As part of this occasion we were also asked to be part of a panel to lead discussions and answer questions from the room.

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