Posts in: How to

Design Emotion

We’re working on an interesting product design brief at the moment. What makes a good product? How it looks; visual attraction (style and colour), visual communication (simplicity and semantics) How it works; function (mechanical and physical), interface (electronic ...

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What is a brand?

A brand is the most misunderstood and broadly defined concept in modern marketing Perhaps that is because brands are highly sophisticated and require rigorous strategies to increase their value. Obviously key to a brand’s value ...

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