Right people. Right business.

We were recently awarded a new project for a recruitment company in the contact centre operations sector. Our task is to help define their vision, positioning, brand architecture, refresh their visual identity and key messaging and then drive the development of a new website.

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Be authentic. Be engaged.

Companies need to recognise the importance of both listening to, talking within and most importantly engaging with social media channels to ensure their brand reputation is maintained. This is primarily because the technologies that drive stories today are quite unlike the PR machines that published articles in the past. Today’s stories have no ...

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The British Red Cross

The British Red Cross recently asked Interrelated to share some thoughts on how it could strengthen its brand visual identity. We wrapped up our answers in a Red Box and (hint) stayed very true to their brand values and the fundamental principles of the organisation.

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Design Emotion

We’re working on an interesting product design brief at the moment. What makes a good product? How it looks; visual attraction (style and colour), visual communication (simplicity and semantics) How it works; function (mechanical and physical), interface (electronic and graphic) How it feels; materials (texture and selection), manufacture (quality and method) How much it costs; value ...

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What are the benefits of branding?

Why is brand important? Simple. The brand is a business assets, which like all business assets needs to be properly managed and looked after. The asset value of brands is widely recognised because they are proven to generate high quality earnings that directly affect the overall performance of the business ...

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What is a brand?

A brand is the most misunderstood and broadly defined concept in modern marketing Perhaps that is because brands are highly sophisticated and require rigorous strategies to increase their value. Obviously key to a brand’s value is the development of loyal customers that come back again and again. For that reason, ...

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Brand as an agent of change

Becoming a company that inspires and guides consistent behaviour and performance. Do you find yourself continuously fire-fighting as your competitors make a move you were not expecting? Do you have sleepless nights when your customers appear to have changed their purchasing habits from last year? What do you think is ...

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