Posts in: brand

Mark lectures Mongolia on Leadership

Mark was invited to address Leadership students in Mongolia University, via Skype, about the more ethical side of good leadership and effective brand management. He used this set of slides to help guide the conversation. ...

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Right people. Right business.

We were recently awarded a new project for a recruitment company in the contact centre operations sector. Our task is to help define their vision, positioning, brand architecture, refresh their visual identity and key messaging and then ...

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Be authentic. Be engaged.

Companies need to recognise the importance of both listening to, talking within and most importantly engaging with social media channels to ensure their brand reputation is maintained. This is primarily because the technologies that drive ...

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The British Red Cross

The British Red Cross recently asked Interrelated to share some thoughts on how it could strengthen its brand visual identity. We wrapped up our answers in a Red Box and (hint) stayed very true to ...

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Design Emotion

We’re working on an interesting product design brief at the moment. What makes a good product? How it looks; visual attraction (style and colour), visual communication (simplicity and semantics) How it works; function (mechanical and physical), interface (electronic ...

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What are the benefits of branding?

Why is brand important? Simple. The brand is a business assets, which like all business assets needs to be properly managed and looked after. The asset value of brands is widely recognised because they are ...

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Nexant unveils NexantThinking™

Since June 2013 we have been working with Nexant, a global energy and consulting business based in San Francisco. Our primary task was to help one of their three business units to better understand its ...

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What is a brand?

A brand is the most misunderstood and broadly defined concept in modern marketing Perhaps that is because brands are highly sophisticated and require rigorous strategies to increase their value. Obviously key to a brand’s value ...

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Brand as an agent of change

Becoming a company that inspires and guides consistent behaviour and performance. Do you find yourself continuously fire-fighting as your competitors make a move you were not expecting? Do you have sleepless nights when your customers ...

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