Make the story tangible - Recognition

Make the story tangible


Positioning

Brand managers need a new model of branding, capable of explaining how cultural ideas and concepts can be made tangible. In this way brands are grown from the inside out – defining and articulating your brand promise is the key to making the brand story feel real for everyone.

We know how to release the full potential locked inside your brand. When we design the brand image, we create ‘recall triggers’. This is not necessarily limited to visual representation but can also appeal to other senses – If you think of a bicycle you probably also hear the sound of a bicycle bell. It is all the sensory recall triggers which together help convey brand positioning.

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