Give your body influence - Interrelated

Give your body influence


Positioning

Branding has become a physical, social and even a psychological experience. A brand that captures your mind may win favour and influence behaviour, but a brand that captures your heart gains loyalty and commitment.

The Body Shop takes a responsible attitude to people and the environment and is widely regarded as pioneers in this way of working. One campaign runs with the tagline “Look good, feel good and do good”, in which they describe a ‘movement’ designed to inspire individuals while expanding the concept of beauty.

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