An ode to the IDEs of March

IDE Systems have invited Interrelated to put together a new branding strategy for their company. The purpose of the project is to drive a culture of change within the business and help clarify the company’s competitive advantage within its marketplace.

The project started in February and so far we have engaged with a nationwide range of staff at their offices in Glasgow, London and the Midlands. We are grateful for all their contributions, gathered in telephone interviews and face to face in workshops. These have provided invaluable insights to be used in the “ide steering committee” meeting, which is scheduled to happen before the ides of March.

And as you all know, this is on the 15th  😉

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