- Jul 6, 2016
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In early 2016 we attended a number of very interesting Google Lectures in London.
The first was a presentation by Steve Vranakis, who heads up the Google Creative Lab. During the talk he shared five project case studies with us, to help showcase some of the truly innovative things they are doing – like “wearable wearables”, which they are now calling invisibles.
The second was a lecture on Futurism. Our key take outs from this were; The future is there for us to choose. It is something we co-create. Don’t leave it to chance. But, determine “what future do we want?” …Also, Futures is ‘plural’. It’s therefore important to create several scenarios before considering the resources required, along with possible impacts and considerations, to realise each. …Finally, “Life is about preparation”. The job of a Futurist is not to be right – but to be not wrong. …That’s reassuring !!
The third was an introduction to the world of “Programmatic”, which typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. Simply put, Programmatic is the art of using machines to buy ads.