A start up in the IT consulting space asked us to help position them as a unique offering. They were looking for a compelling brand story, name and sense of identity. After an initial consultation phase we ran a series of workshops with the primary stakeholders to help define the business proposition and create a model to help communicate the various product offerings.
This work formed the basis of a creative brief, the name ‘Stellarise’, the strapline “Leading lights in IT innovation”, the visual identity and subsequent communication items including the website.
The management team is now forging ahead with a renewed sense of purpose and vision. The team is growing and, despite the recession, the company is beginning to attract the sort of clients it was looking for.Creative