Invest Victoria

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The State Government of Victoria, in Australia, awarded Interrelated an inward investment project. Our client was Invest Victoria and we liaised with them through the London based Australia House.

The main objective was to arrange a minimum number of meetings between Invest Victoria’s visiting senior representative and European companies (in the ICT and Telecoms sector) that were interested in establishing a foothold in the Asia Pacific Region.

We divided the project into three key activities. These were; Research, Social Media and Telemarketing. The aim was to ‘pull’ rather than ‘push’ the message via a thought leadership webinar, keynote presentations (much of which we filmed and published online) and social media conversations.

The project achieved a higher number of meetings than hoped for and the quality of these meetings were thought to be exceptional, with a good number of the European companies we found entering into serious ongoing discussions with Invest Victoria.

Strategy

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