Inoculum

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The owners of London FAST (Fear Adrenaline Stress Training) approached us to help them establish a new standalone brand identity (name and look & feel) for their self defence training offer. While their product was wrapped around the already established and very engaging FAST training methodology, they were seeking an opportunity to branch out with a new and enhanced service offer.

The new name we devised is based on the word ‘inoculation’, as this best described the key benefit of their training, which was to effectively inoculate teams against potential threat.  Typical clients were the FCO, global charities and other organisations supplying aid workers into unfamiliar and perhaps hostile environments. However, their new offering was designed to be less combat focused and more relevant to high street companies and retailers, whose staff have to cope with unpredictable encounters and/or threats from the public as part of their routine work.

Strategy

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