IBCS Group - Interrelated

IBCS Group

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IBCS Group is the premier Applications Solutions Integrator in the Enterprise Mobility market in Middle Europe. In addition the Group is beginning to establish a foothold in the Far East. Each company within the group is autonomous and headed up by its own senior management team.
We were invited by the Group’s Chairman to carry out a qualitatively driven SWOT analysis and to then lead the board through a vision and planning workshop over a long weekend, at a venue in Hungary. Our key output was a brand strategy for the whole Group, consisting of; brand vision, model and re-positioning along with corporate tagline and desired brand architecture for the group.

Strategy

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