Digital Henley talk – Technology & the human brain

This is a video of Mark’s Digital Henley talk at the September (2015) event, titled “Technology and the Human Brain” – Looking at how to ensure that you’re acting responsibly when choosing technology to deliver brand experience.

Some of the topics covered include many aspects of brand communication, both online and off, and how to provide engaging content while making sure you stay on brand.

This talk also includes early thoughts on issues surrounding privacy in an Omnichannel world and the importance to effective brand management in respecting a person’s shared data. Do you have a strong point of view on this? If so, do please share your comments with us here.

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