Design Emotion

We’re working on an interesting product design brief at the moment.

What makes a good product?

  • How it looks; visual attraction (style and colour), visual communication (simplicity and semantics)
  • How it works; function (mechanical and physical), interface (electronic and graphic)
  • How it feels; materials (texture and selection), manufacture (quality and method)
  • How much it costs; value (feature and brand) and budget (reliability and quality)
  • How it makes you feel; experience (performance and pleasure), esteem (brand and self)

For this reason we see ‘design emotion’ as a powerful ingredient of product design led brand building and our process to discover this is comprehensive.

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