Content Goals and Roles

Content Goals and Roles

Before you develop online messages you need a good understanding of your desired content goals and roles. These might be to increase sales, retain customers, build or re-position your brand, integrate other messages or to engage customers long term. At Interrelated we can help you develop your thinking regarding an ...

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Where would you be without design?

While flicking through the newspaper on the train recently I couldn’t help but notice this double page ad sponsored by thecreativeindustries.co.uk At Interrelated we help our clients achieve strength through image and culture. One of our clients recently asked, what do we mean by ‘image’ in this context? To which our ...

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Be authentic. Be engaged.

Companies need to recognise the importance of both listening to, talking within and most importantly engaging with social media channels to ensure their brand reputation is maintained. This is primarily because the technologies that drive stories today are quite unlike the PR machines that published articles in the past. Today’s stories have no ...

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What are the benefits of branding?

Why is brand important? Simple. The brand is a business assets, which like all business assets needs to be properly managed and looked after. The asset value of brands is widely recognised because they are proven to generate high quality earnings that directly affect the overall performance of the business ...

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A portfolio of brands

The trick is to establish clear roles, relationships and boundaries for the brands Some businesses develop new brands on a regular basis. They may even choose to do so while their governing brand remains hidden from view. There are many reasons why a company decides to develop a brand. For ...

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What is a brand?

A brand is the most misunderstood and broadly defined concept in modern marketing Perhaps that is because brands are highly sophisticated and require rigorous strategies to increase their value. Obviously key to a brand’s value is the development of loyal customers that come back again and again. For that reason, ...

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