Neil Humphrey, Brand Gladiator Podcast

Last week Neil Humphrey [a.k.a The Brand Gladiator] and Mark Wing enjoyed an informal chat about creating an authentic Brand Experience, which Neil recorded for one of his Podcast releases… Here’s the link. Put the ...

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Content Goals and Roles

Before you develop online messages you need a good understanding of your desired content goals and roles. These might be to increase sales, retain customers, build or re-position your brand, integrate other messages or to ...

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Where would you be without design?

While flicking through the newspaper on the train recently I couldn’t help but notice this double page ad sponsored by thecreativeindustries.co.uk At Interrelated we help our clients achieve strength through image and culture. One of our ...

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Be authentic. Be engaged.

Companies need to recognise the importance of both listening to, talking within and most importantly engaging with social media channels to ensure their brand reputation is maintained. This is primarily because the technologies that drive ...

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What are the benefits of branding?

Why is brand important? Simple. The brand is a business assets, which like all business assets needs to be properly managed and looked after. The asset value of brands is widely recognised because they are ...

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A portfolio of brands

The trick is to establish clear roles, relationships and boundaries for the brands Some businesses develop new brands on a regular basis. They may even choose to do so while their governing brand remains hidden ...

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What is a brand?

A brand is the most misunderstood and broadly defined concept in modern marketing Perhaps that is because brands are highly sophisticated and require rigorous strategies to increase their value. Obviously key to a brand’s value ...

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